Armstrong Senior Care
The Problem
Armstrong Senior Care, a new startup in the healthcare industry, faced the challenge of establishing a reliable brand identity before their launch. They required comprehensive branding materials, including a logo, brand guidelines, website, social media assets, and print materials, all within a tight timeframe. Moreover, their target market consisted of seniors and patients with memory care needs, making it essential to strategize ways to reach caregivers and family members effectively.
The Outcome
Consistent Brand Materials and Guidelines:
By providing a complete set of branded materials, including logos, guidelines, website, and print materials, we ensured that Armstrong Senior Care had a strong and cohesive brand identity to present to their audience at launch. This consistency projected a professional image and instilled trust in potential clients and partners.
Easily Accessible Website Generating Organic Leads:
The user-centric web design, with a focus on legibility and educational content, resulted in many organic leads. The website acts as a valuable resource for those seeking healthcare options for their loved ones.
My Solution
Full Brand Identity and Logo Creation:
Understanding the significance of a strong brand identity, I initiated an in-depth discovery process to understand the startup's values, mission, and target audience. Based on the findings, I developed a full brand identity, including multiple logo iterations and color palettes. This comprehensive approach ensured that the final logo reflected the organization's essence and appealed to their diverse audience.
Web Design Focused on Legibility and Education:
To cater to the unique target market of seniors and their caretakers, we designed a website with user-friendly navigation and a focus on accessibility. The design incorporated easy-to-read fonts, intuitive layouts, and educational content, enabling prospects to discover the benefits of program offerings with ease and confidence.
Strategizing Outreach to Caretakers and Family Members:
Recognizing the importance of reaching out to caregivers and family members, we devised a targeted marketing strategy. This involved creating strong informative content that resonated with their concerns and provided valuable insights into recreation therapy services. Effective print material was key along with social media channels optimized to engage a demographic looking for services for their senior parents.
